Listing Your Local Business on Online Directories - Google & Yelp

Kate Spellings
Sep 15, 2023
2 min read

In today's digital age, having a robust online presence is crucial for local businesses. Listing your business on third-party platforms like Google My Business and Yelp can significantly enhance your visibility, attract new customers, and drive growth. Here are some essential tips to help you effectively list your local business on these platforms:

Google My Business

Claim and Verify Your Business

Sign in to Google My Business: Use your Google account to sign in or create one if you don't have it.
Enter Your Business Information: Provide accurate and complete information about your business, including name, address, phone number, and website.
Verify Your Business: Google will send a postcard to your business address with a verification code. Enter this code to verify your listing.

Optimize Your Listing

Complete Your Profile: Fill in all sections, including business hours, photos, and a detailed description of your services.
Use Keywords: Incorporate relevant keywords in your business description to improve searchability.
Collect Reviews: Encourage satisfied customers to leave positive reviews and respond to them promptly.

Leverage Google Posts

Create Regular Updates: Share news, offers, events, and updates through Google Posts to engage with your audience.
Use High-Quality Images: Attract attention with appealing visuals and clear calls to action.

Yelp for Business

Set Up Your Yelp Business Page

Visit the Yelp for Business Page: Sign up or log in to create your business account.
Enter Business Details: Provide comprehensive information, including your business category, address, and contact information.

Enhance Your Profile

Add Photos: Upload high-quality images of your storefront, products, and services.
Write a Compelling Description: Highlight what makes your business unique and the services you offer.
Update Regularly: Keep your information up to date, especially business hours and contact details.

Manage Reviews

Encourage Honest Reviews: Ask happy customers to share their experiences on Yelp.
Respond to Reviews: Address both positive and negative feedback professionally and courteously.